WOKE!

The challenge

The world is in serious need! It seems that less and less people care about the environment anymore and our planet becomes more polluted than ever. Oceans are one of earth’s most valuable resources, since they cover 70 percent of our planet and contain a lot of life. They control the weather, help feed the earth, and clean the air. Unfortunately, oceans are the end point for a large amount of pollution we produce.

The solution

The first priority and proposed solution from our WOKE! project is reducing ocean pollution and helping the ocean clean-up project. We produce clothing that is made out of plastic waste that has been obtained via the ocean clean-up project and sell those products under our brand name that stands for environmental well-being. We want to create a movement with our brand name that makes people aware about their own ecological footprint.