Fresh & Fair

The challenge

Consumers have a hard time knowing which fresh groceries are locally grown and in season, so they buy whatever products they find which possibly have huge transportation costs (both environmentally and economically).

The solution

We make an application that shows the users a clear overview of products grown locally and are naturally to be grown at that time (in season). Whenever users start using our app they will contribute directly to environmental well-being, but also, it will give them satisfaction about the fact that they are doing something ‘’right’’. In other words they experience joy, and therefore, will continue using the app for this reason too.